Print Media

Each day, PR/PR calls on hundreds of editors and reporters in the print media at local, regional, national and international levels. These relationships provide us with quick responses to our clients' broad range of interests and concerns. Our goal is to establish "top of mind awareness" -- to make the media think of you first.

On a regular basis, we:

• Target appropriate industry and trade magazines and bombard them with news and information about you and/or your book;
• Target associations and trade groups within these areas;
• Make calls to our established media contacts to get you quoted as an expert in stories they are writing;
• Make cold calls to writers to include your input (and name) in their articles;
• Monitor lead generators that are used by writers in finding experts to quote in their articles;
• Get original articles of yours placed into appropriate publications.
• Contact you when we receive important feedback from anyone.

Radio and Television

Radio and television exposure is not for everyone. There are some topics that do well with broadcast media and others for which it does very little. First, PR/PR helps you decide if this is an appropriate avenue for you to pursue. If the answer is yes, we then analyze the type of show that will bring you the most results.

Media Coaching

Getting an interview is only half the battle. You want to make sure you are the one picked for the article or show. There are a lot of things you can do to improve your chances of being the one to be quoted. If you do an exceptional job, sometimes a piece will turn out to be almost a profile of you! PR/PR will help prep you for an interview with tips, tricks, and savvy insights that will have the interviewer asking for more.

Marketing Advice

Getting an article published, being cited as an expert in someone else's article, being interviewed on radio or TV impacts those who read or see it. You can increase this number exponentially by proper marketing of your PR hits. Making sure your target audience sees everything you appear in will boost your business or sales. PR/PR helps you in your marketing campaign by giving you ideas on how to proceed and showing you where to find the resources you need.